Effective modern job search strategy is a huge topic, a topic that I have dedicated a career to research and translate. Most people that look for a job tend to reach out to job boards as the foundation for their job search. That strategy leads many job seekers to job search paralysis. Only 6% of open jobs are filled through job boards. Relying on resources and techniques that yield no fruit crushes the job seeker’s psyche. Yes, personal branding is job search gold. Leveraging social media to develop business friendships with hiring managers is also paramount to job search success. I recently helped organize a Los Angeles job fair and the feedback from the recruiters was fascinating. One nugget I have learned is that only specialists get hired, not generalists. Typically, when a company has a slot to fill they have an opening because a specialist jumped ship. When a candidate is sending out their resume, meeting an employer or engaging people at a networking event the goal is always to have a specific voice and establish yourself as a focused expert.

Keep up the great content!

Adam Reiter
CareerKungFu.com
twitter.com/careerkungfu